Course Overview

Marketing  & Entrepreneurship Education
Marketing is a vast and diverse discipline.  It encompasses activities within production, as well as discipline.  It is as specific as procedures for inventory control and, at the same time, as general as the creativity needed in effective promotion.  The function of marketing occurs in all industries.  Application of skills in reading, writing, math, problem-solving and critical thinking are found throughout the curriculum.

Class Syllabus:  MEE Syllabus.docx
Marketing  & Entrepreneurship Curriculum
MM51 - Marketing - Prerequisite:  None
Students prepare for entry-level marketing positions.  Specific units focus on basic marketing and business functions, human relations, personal selling, economics, promotions and employment skills.  
MH31 - Sports & Entertainment Marketing I -  Prerequisite:  None
This course is designed for students interested in sports, entertainment and event marketing.  Emphasis is placed on the following principles as they apply to the industry:  branding, licensing, and naming rights; business foundations; concessions and on-site merchandising; economic foundations; promotion; safety and security; and human relation.  Skills in communication, human relations, psychology and math are reinforced in this course. 
MH32 - Sports & Entertainment Marketing II - Prerequisite: MH31-Sports & Entertainment Marketing I OR MM51-Marketing
Advanced study of sports, entertainment and event marketing.  Emphasis is placed on business management, career development options, client relations, ethics, event management, facilities management, legal issues and contracts, and  promotions   
ME11- Entrepreneurship I  - Prerequisite:  MM51-Marketing OR BF05-Personal Finance
                                                            OR BF10-Principles of Business & Finance
In this course, students evaluate the concepts of going into business for themselves and working for or operating a small business.  Emphasis is on the exploration of feasible ideas of products/services, research procedures, business financing, marketing strategies, and access to resources for starting a small business.  Students develop components of a business plan and evaluate start-up requirements.
MH42-Hospitality & Tourism - Prerequisite:  MM51-Marketing OR MH31-Sports & Entertainment Marketing I
                                                                                      OR BF10-Principles of Business & Finance 
In this course, students acquire understanding of the economic impact and marketing strategies for hospitality and tourism destinations. Emphasis is on destination complexity, customer relations, economics, legal and ethical responsibilities, safety and security, and tourism promotion.   

BF05-Personal Finance - Prerequisite:  None
This course prepares students to understand economic activities and challenges of individuals and families, the role of lifestyle goals in education and career choices, procedures in a successful job search, financial forms used in independent living, and shopping options and practices for meeting consumer needs.  This course also prepares students to understand consumer rights, responsibilities, and information, protect personal and family resources, and application procedures for managing personal finances.
PF10-Principles of Business & Finance - Prerequisite:  None
This course introduces students to topics related to business, finance, management, and marketing to cover business in the global economy, functions of business organization and  management, marketing basics, and significance of business financial and risk management.  English language arts, social studies, and mathematics are reinforced.  Work-based learning strategies appropriate for this course include mentorship, school-based enterprise, service learning, and job shadowing.   
MM51-6 Workbase Learning  - Prerequisite:  MM5-Marketing OR MH-31-Sports & Entertainment Marketing and Teacher Signature
As part of the Marketing Program, students are offered the option of working in an on-the-job training placement after school.  The student must be enrolled in a marketing class, be employed by a facility that abides by all government and state tax laws, work a minimum of 135 hours per semester and pass all academic and marketing courses.  Grade Levels:  11-12